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What they're saying about social business

Posted on: Monday, March 21, 2011 by Ken Vernon

Here’s what the ‘experts’ are saying about Social Business.

"A social business is an organization designed consciously around sociality and social tools, as a response to a changed world and the emergence of the social web, including social media, social networks, and a long list of other advances."
Stowe Boyd

“All businesses have always been social; what’s new is the set of observable behaviors and available technologies that enable businesses to leverage these to solve business problems.”
Gil Yehuda

"Social Business isn’t a state, it’s the acknowledgement that culture and technology has changed, and that organizations can leverage these changes to solve the same business problems that they have always had and will always have."
Jacob Morgan

"Social business if built on three pillars - people, governance and technology."
Michael Brito

"Social Business: It's like the Internet in 1997."
Jeremiah Owyang

"The evolution to social business isn’t a one-step thing. It’s a process that an entire organization must be committed to, but the rewards are huge."
Janet Aronica

 

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